Once you figure out what sets you apart, think of ways you can incorporate those elements into a visual representation of YOUR BUSINESS! Therefore, to BEST REPRESENT MY OWN BUSINESS, my branding includes a lot of vintage textures with retro fonts and clip art. Your logo is your calling card and is extremely important, so it should visually represent you and your business.įor example, I like to shoot with actual vintage film cameras in my photography business, so when I'm editing digital files, I want to give them a retro vibe too. One of the best places to start is your LOGO, which will most likely go on EVERYTHING you put out for marketing and advertising in some form or fashion. There are many different design elements that go into a photography business – website design, blog layout, business cards, pricing and packaging, watermarks, the list goes on and on!
However, as a photographer, YOU ARE ALREADY CREATIVE, SO WHY NOT USE YOUR CREATIVITY TO CUSTOMIZE YOUR OWN BRANDING that perfectly represents you and your business? Having cohesive branding will go a long way towards getting your name out there, but doing it yourself can be daunting for most people. One of the most important aspects of your business is your branding and how you present yourself to potential clients.
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